The SHAPE Protocol™
Fitness coaching for adults who are done starting over

Your last restart.

A plan built from where you are.
A coach who reads every check-in and nudges you back onto the path when you drift.
The app is just how it reaches you. Logging takes seconds. Your watch fills in the rest.
When life knocks you off route, the map gets redrawn. It never sends you back to the start.

Start · $9/Month →

Billed through our private community on Skool. Cancel anytime.

A plan that bends.

This is how the coaching reaches you. Every piece below exists so the plan can meet your real week instead of a perfect one.

A real human reading your check-ins

I read every check-in. When your numbers say something needs attention, a person notices and says so. Not a bot, not an algorithm pretending to care.

A food log that answers "what fits"

Log your day and the app tells you what actually fits the macros you have left. Dinner out included. No more staring at numbers wondering what to eat.

Training that adjusts to your recovery

Rough night of sleep shows up in your check-in, and your heavy day becomes a lighter one. The workout meets you where you are instead of punishing you for being human.

Targets that recalibrate as you go

Your calories and protein come from your own measured data, then get corrected as your body changes. A static plan is a stale plan.

Built around your equipment

Full gym, a couple of dumbbells at home, or nothing at all. Your program is built from what you actually have and the days you can actually train.

Your watch does the logging

Steps, sleep, and heart data flow in from your watch or phone. The plan sees your real life, and so do I.

How it works

Join for $9 a month, billed through Skool. Founder pricing, locked for life while the community is small.

I set up your account personally, usually the same day.

Install the app on your phone. Android is on Google Play. The iPhone app is in final testing, and the browser version works until it lands.

Get it on Google Play Download on the App StoreComing Soon

Week one, the app measures you. Then your targets and training arrive, and the plan keeps correcting itself from your own results.

Real people, real comebacks

I'm Jason. Exercise science degree, and I still had to lose 80 pounds after 40. I built SHAPE OS because nothing out there could do it.

Neil and Matt worked with me one on one. The membership is the same coaching. The app handles the logging and the data so it can reach more people than my calendar can.

"I knew what I was supposed to do. I just couldn't make it stick. Once I understood what was actually broken, not the workouts, the foundations, everything changed. Down 22 lbs in 90 days and 58 total. At 46, I genuinely didn't think those numbers were possible for me anymore."

Neil, 46 · Company President

"I wasn't just trying to lose weight. I wanted to feel strong again. I lost 20 lbs but what surprised me was getting stronger at the same time. I didn't think you could do both. Turns out you can when the foundation is actually right."

Matt, 41 · Father of 3

$9 a month. Yes, really.

The coaching, the training, the nutrition targets, the community, the app that carries it, and me reading your check-ins.

Founder pricing while the community is small, and your rate is locked for life.

Cancel anytime. No contracts, no phone call to escape.

Start · $9/Month →

Questions, answered

iPhone or Android?

Both. Android is on the Google Play Store now. The iPhone app is in final testing for the App Store; until it lands, the full app runs in your browser and installs to your home screen, and your watch data still syncs in.

Do I need a gym?

No. Your program is built from the equipment you tell it you have. A garage with two dumbbells counts. So does a full gym. So does bodyweight only.

Is a real person actually involved?

Yes. I build the targets, I read every member's check-in, and the app carries it to you. The community is where you can ask me anything directly.

What if it's not for me?

Cancel anytime from your Skool account and billing stops. Your data stays yours while you're a member, and you can ask me to delete it entirely.

Ready when you are.

Nine dollars. A plan built from your own data. A coach who reads it. If you're done starting over, this is the door.

Start · $9/Month →

Billed through our private community on Skool. Cancel anytime.

Already a member? Install the app Get it on Google Play Download on the App StoreComing Soon